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INDUSTRY NEWS - RETAIL

How To Sell Emotionally - Why Do Customers Choose To Buy?

We sometimes forget the reasons that people buy pools and hot tubs. It’s not because the store is having a sale or because they have some extra cash. So why not? It’s because of an emotion.

The pool industry is perfect for emotional selling, yet I see very little of it. Normallly, when I pick up the local circulars or see a commercial for pools, it’s blabbing about how low the prices are, or “hurry in before we’re all sold out.” I think pool companies are missing out by only focusing on price and sales and blow outs and discounts and...well, it’s all price-based.


 





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CA Spa and Pool Education
Council Making Changes: read more

Pentair Announces new
PRO Pool Warranty:
read more