INDUSTRY NEWS - RETAIL
How To Sell Emotionally - Why Do Customers Choose To Buy?
We sometimes forget the reasons that people buy pools and hot tubs. It’s not because the store is having a sale or because they have some extra cash. So why not? It’s because of an emotion.
The pool industry is perfect for emotional selling, yet I see very little of it. Normallly, when I pick up the local circulars or see a commercial for pools, it’s blabbing about how low the prices are, or “hurry in before we’re all sold out.” I think pool companies are missing out by only focusing on price and sales and blow outs and discounts and...well, it’s all price-based.